Writing

cebiz_logoI wrote the following articles for CEBiz magazine, between 2001 and 2007. I hope you will find some insights into customer relationships in these pages, and perhaps a few ideas about who I am and what I do.
ARTICLES
Title of Article Date Published Read (PDF)
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Listening...The Best Gift For A Customer February 2004 read
Knock, knock. Who's there? (Silence) Who's there, I said? Knock, knock. Who is there? (Silence). This is driving me crazy. Knock, Knock. Who in the $*%&^# is there? That is likely not the way you remember the kindergarten game being played. But that's what's happening out there today in the world of retail.
'Tis Not The Season To Be Jolly December 2003 read
The snow is falling, tree farms are proclaiming a decorator's bounty, carolers are practicing high C's, and Santa is everywhere. This should be a time of joy; it should be a shopper's paradise. But I, for one, have a love/hate relationship with this season. I love the thought of the giving, and the kids' faces… but the thought of walking into stores has me reaching for Prozac.
Selling In The Ages November 2003 read
I heard via a third party last week that my Web site designer called me his Customer from Hell. For years, I've written about these creatures, and all of a sudden I was one! When I look in the mirror, I don't see a dragon breathing fire and venom… I see an assertive, charismatic female wearing a compassionate smile. But what has my supplier been seeing?
The Building of Trust With Customers October 2003 read
There's the trust that exists with your spouse. You trust your best friend. Matter of fact, that's why they are your spouse and best friend. Without trust, they would be two other people populating the planet.
Obedience...Not All It's Cracked Up To Be September 2003 read
We've had a strong background in obedience. It's not a bad thing, for it has shaped our growth. It has helped us become social beings. However, bringing the mantras from the past into our working life as sales or service providers isn't necessarily the answer. This article is not a cry for anarchy, either, but rather an examination of what "obedience" causes us to miss.
David And Goliath, A 21st Century Version August 2003 read
I remember the story of David and Goliath as a little girl going to Sunday school. While probably not what the clergy intended, my recollection centered around the giant as the Big Bad Wolf (I always got fairy tales and biblical tales intertwined) . . .