By Cheryl Crumb I have had the pleasure of working with Cheryl both as a trainer and a coach. As a trainer, Cheryl devoted a significant amount of time getting to know our business, uncovering our problem and the outcomes we were seeking, before providing us with a solution. Her course material was very relevant and included tactical solutions to differentiate us in crowded and extremely competitive marketplace. As a coach, Cheryl has a knack of asking the right questions to foster and facilitate self-discovery. Her pointed questions helped me better understand myself and my areas of strength, which increased my confidence and my self-esteem. I also found her coaching conversations to be very inspiring and uplifting, bringing out the best in me. If I were filling out an NPS survey and answering the Ultimate Question, I would give Cheryl a “10” and strongly recommend her to my family and friends!